As consumers, we are all subject to the ever-present and ever-growing giant that is social media.
One minute you’re eating a candy bar and the next, you’re entering into the hashtag sweepstakes on its wrapper. One hour you’re online shopping for new shoes and the next, you’re prompted with shoe ads on your Instagram feed. No matter the circumstance, social media will likely be there to guide you through the buying journey and reinforce brand presence.
From a consumer standpoint this presence may easily be glossed over, but as a brand, these developments are forcing companies to learn how to connect with audiences on a more intimate level. Incorporating social media into your brand’s marketing objectives is no longer a strategic move to get ahead of the game, but a necessary step to stay relevant.
Our Social Media Collection takes that connection one step further by providing you with the merchandise needed to increase participation and supplement the message in your next campaign – connecting your brand with people where work and life happen.