Not to be insensitive here, but I just want to preempt anyone who has a wisecrack to make about Carnival Cruise Lines. The actions of one irresponsible individual (Captain) do not make for the actions and dedication of an entire organization – additionally people lost their lives so let’s keep it all in perspective.

We had the fortunate opportunity to do some fun brand merchandising work for Carnival. Here’s the low-down:

prepared for: Carnival Cruise Lines

project: Great Flip-Flop & Cruise Giveaway

idea design & development: The flip-flop contest is part of an innovative campaign called Live the Carnival Breeze Life, designed to help consumers learn more about the tropical-infused “Fun Ship” while celebrating the island mindset and incorporating the Caribbean spirit into their everyday lives.

produce & deliver: At Carnival’s Facebook fan page, 65,000 Carnival “fun-atics” entered a chance to win the coveted Golden Flip-Flops and the grand prize cruise for two. 1,000 randomly selected contestants received a pair of special, limited-edition Carnival Breeze Flip-Flops for their participation. SwervePoint provided merchandising services, kitting, fulfillment, distribution, and data analytics.