BDA Acquires SwervePoint for Hyper-growth:

We’re energized to bring BDA’s scale and expertise to our clients, so they can do more connecting and more commerce with their customers through the power of merchandise.


Woodinville, Wash- July 19, 2017 — Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency™ serving Fortune 1000 companies worldwide and the leading provider to the sports and entertainment industries, today announced it has acquired SwervePoint, a Boston-based promotional merchandise firm. With this acquisition, BDA will expand service offerings for both BDA and SwervePoint clients, and significantly expands its Boston operations.

“Over the last decade, SwervePoint has established itself as an industry innovator focused on amazing customer service. Early on, we identified them as a potential acquisition partner due to business acumen and their client-first partnership philosophy that aligns perfectly with BDA,” said Jay Deutsch, co-founder and CEO of BDA. “This acquisition provides us the opportunity to continue our growth trajectory while integrating additional resources to better support our east coast clients. The Boston area now represents our largest east coast office presence and will provide a strategic hub from which to broaden our footprint across the northeast. From our partnership with the Boston Red Sox, to our existing clients we currently serve, we are proud to further engrain BDA into the great city of Boston.”

Through the integration process, BDA will rely on its extensive scope and service offerings to augment the strong client relationships established by SwervePoint. To ensure a seamless transition and provide lasting value, SwervePoint co-founders Jamie Mair and Kevin Phoenix have joined the BDA team. “We are excited to add the tremendous leadership and dedication of Jamie and Kevin to the BDA family. They are talented professionals, who have built a super team around them. This is both a great cultural and strategic fit for both companies, which is extremely important.” continued Deutsch.

“For years, we have seen firsthand the innovation and industry leading work coming from BDA. Our clients are going to benefit from the buying power, creativity, and global services expertise BDA is known for,” said Jamie Mair, co-founder and Co-CEO of SwervePoint. “This is the perfect fit at the perfect time. Joining BDA allows us to expand our relevance within our existing clients, while now being able to offer BDA’s gold-standard capabilities. Kevin, myself and our entire team are very excited and honored to become part of the BDA family.”

This marks the latest acquisition for BDA as it continues its strategic expansion efforts in the US, Europe and overseas markets.

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