Juli Sinnett: Principal, Client Services
Kevin Phoenix: Principal, Operations and Administration
Jamie Mair: Principal, Marketing and Merchandising
We established SwervePoint in the fall of 2003 after working together at another company for many years. As time went by it became more evident that we needed to leave and start our own company if we were going to reach our life goals. Our thought was that we could succeed by creating a company that would challenge our industry’s and competitors’ legacy approach to the following: client services, compensation, merchandising, design, and operational processes. We took inspiration from brands like Target, CB2, and IKEA and believed that if we could deliver a consistent customer experience that mixed style with low prices and good quality, that people/companies would respond favorably.
We’ve had a great run and have been recognized as one of the Best Places to Work in Boston on three separate occasions in our short history, we were selected as a finalist in Ernst & Young’s Entrepreneur of the Year Awards for 2011, and we’ve been recognized nationally as one of the 50 Fastest Growing Women-led Businesses by Entrepreneur Magazine.
